Product packaging design is the art of creating the outward appeal of a product. This includes decisions in shape and material, graphics, fonts and colours used on the outer packaging, a container, a bottle or any other type of packaging. It also involves decisions about the physical size of the product, including whether it will be folded up, rolled up, packed like a tin or displayed on a shelf.
Many of today's packaging solutions are designed with the consumer in mind. They take into consideration the preferences of the end users as well as the potential sight distance. For example, most packaging solutions use cardboard as a base for the outer surface of products placed in retail stores. Cardboard boxes are often decorated with printed messages and the brand logo to make them attractive to customers.
Plastic is increasingly becoming the preferred material for product packaging design because it is strong and lightweight, but can also be embossed to create subtle branding. The transparent boxes that many plastic bottles are produced in are almost invisible when placed on a shelf. They can be decorated with brand logo printed labels to create an attractive display, although these can be difficult to remove later on. Make sure to read more for more info!
The traditional view of product packaging design is to first create the actual shape of the product and then apply decals, labels, graphics and even lighting to make the product look more attractive. In modern times, the production of cardboard boxes has been automated to improve speed and accuracy. This has made it possible for manufacturers to mass produce packaging materials at a lower cost. However, the increasing sophistication of manufacturing equipment means that the time taken to complete the product packaging design process has decreased. Be sure to view here today!
One of the reasons for this is the implementation of technology that enables precise, detailed and error-free production. Optical colour printing is one thing that has revolutionised the quality of product packaging design. This process allows manufacturers to print high quality vivid imagery on cardboard and other packaging materials that will enhance the consumer's visual experience when they unbox their new product. To know more about marketing, visit this website at http://www.huffingtonpost.com/news/marketing-tips/.
Cardboard box printing can be produced on a roll to fit the dimensions of any standard size product, ensuring that the correct graphic image and colour match will be produced. Companies can utilise a range of specialist printers and design companies to achieve the desired results. The use of sophisticated equipment and state-of-the-art technology means that the finished product packaging designs produced can be produced fast and efficiently without any human intervention. The end result is a high quality visual experience for the consumer that can help them make a buying decision.
